Determine the support each retailer gives your product/category: Examine ad lineups by retailer/category. View share of voice by retailer/category.
Review the ads in visual context from the consumer's viewpoint. How are your products portrayed?
Consider the competition: use ad comparison to determine future sales, ads, price points of new and existing products.
Identify trends in merchandising, colors, credit and specials.
Use comparison data to support positions with retail buyers.
Check for correct brand display and usage.
Circulate data internally; are shipments current?
Mark your calendar and correlate ad/sales results of each promotion.
Conduct mandatory ad price studies.
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Retail Ad Index's efficient ad comparison filters 7.8 million national retail circular ads across 35 major markets, and over 120 top retail chains. We offer you the chance to analyze the competition by market or retailer, during any time period within the last two years.
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